According to Comscore, 64% of readers will likely purchase books after viewing an online advertisement. And that's only possible through the utilization of effective book marketing strategies. Writing a book and marketing it are two different things entirely. Even though an author has a way with words, that doesn't exactly mean they can market. Book marketing is a whole other story, for which you need the help of an expert.
Partnering with a book marketing company like Lincoln Writes is the way to go. We can guide you through the complexities of marketing by implementing effective strategies. We'll help with the book marketing plan formation that helps attract customers. Through our assistance, you'll be sure to reach the right audience and drive your book sales toward success.
Although anyone can claim to be a book marketing "expert," only a handful of online book marketing services differ. Here's how we compare to other book marketing services:
We believe every author's book is unique. They are separated by different genres, goals, and target readers. So, they require specialized book marketing strategies. Rather than a “one-size-fits-all” solution, our experts design customized marketing plans tailored to the author's book.
We don't just come up with book marketing plans. Our marketing strategies and techniques are backed up with extensive data and insight. Our experts analyze marketing trends, reader preferences, and engagement metrics to make decisions for book promotion.
You can't expect a book to become a best-seller after its launch. It requires building a book brand image that helps make a lasting impression. Luckily, our book promotion services can assist with that.
The goal of book marketing is to increase awareness among the public. You need to implement a multichannel approach to improve your book's chances of success. That's no problem for us, as we implement digital marketing to target audiences on different platforms on the internet.
We also provide specially designed content such as blogs, articles, and press releases to help improve your target reader's awareness of your book.
Here are some effective book marketing strategies you should consider in your marketing plan:
It’s often said, “Don't judge a book by its cover." But the sad reality is that people often do. Invest in a visually attractive cover. That way, you can make your readers curious about your book's content.
Readers don't just dive straight into reading after viewing the cover. An intriguing book description on the back can also grab the reader's attention.
You can further increase reader's awareness of your book by creating relevant content around your book's themes, characters, and topics. Create content like blogs, articles, and videos that resonates with your target audience.
Offering special promotions is another effective book marketing strategy. You could utilize limited-time discounts and promotion bundles to drive sales up.
Social media platforms are the best way to connect with readers. Share engaging content relevant to your book to help create awareness and build a loyal following.
Book launches also help with book promotion. You could implement live Q&A, readings, and signups to celebrate your book release.
Here’s a breakdown of what to expect from our book marketing and promotion services:
First, we start by understanding your goals for the book launch. Knowing what you aim for with the book's release can help us devise an effective book marketing plan.
Next, we'll take the time to identify your book's ideal readers. Understanding your target audience's demographics, interests, and preferences helps in devising effective marketing strategies.
As every book is different, we create a personalized approach for each book we market. That means using strategies that align with the book's genre and theme to better connect with readers.
We'll use our extensive network connections to help promote your book. It includes using different media outlets, bloggers, and other connections to improve reader awareness.
We thrive on innovation. We adopt innovative digital marketing techniques to ensure our marketing approach remains fresh.
As a professional book promotion service, we focus on tangible results. That means we measure our marketing plan's success through tangible aspects such as increased book sales, visibility, and online presence.
Most new writers assume their book will become a bestseller after launch. But the reality is far from it. With increased self-published books, the book market has become quite fierce, with authors fighting for readers' attention. But who says you have to do it alone? Lincoln Writes is your book marketing expert.
Our book promotion services can assist you with creating an effective book marketing plan aimed toward grabbing your target audience's attention. In addition, we'll also help with its execution to ensure success after launch. Although we can't promise to turn your book into a best seller overnight, we can ensure to promote it far and wide to help drive sales.
“I was referred to Lincoln Writes by a family friend of mine and I can’t thank him enough for this recommendation. Their qualified professionals took enough time to understand the concept of my book and paid attention to detail in order to publish it on my selected platforms.”
“It was a pleasure working with Lincoln Writes because for the very first time I did not have to run after the writer to get changes done. Their team was very cooperative and whenever I asked for an update they would give me an accurate update. From the writing style to the book cover, everything was on point and I would love to work with them in the future.”
“I have been working with them to create posts for my blog for about 3 weeks and the response has been amazing. People love my posts and I have been called to address students at different colleges about their career choices and professional life. Their writers are very professional and they know what they are writing.”